For Immediate Release Contact: Raychelle LeBlanc
Two BET and Sony Music Studio Producers Launch Online Network with Branded Entertainment
Detroit, MI, June 23, 2011 – Www.chapter3.tv - the creative collaboration between Detroiter, Darralynn Hutson and New Yorker, Michael Negri launched this week. The new network boasts both original and branded programs, specifically produced for mobile device viewing. The first 3 shows to launch are TAWTK-The Audience Wants to Know, a Live movie Q&A show, WTF? A lunch time wrap up of videos on the www and The Girl’s Bathroom, a show that eavesdrops on four black teenagers preparing for 1st period.
Veteran journalist and TV producer, Darralynn Hutson states, “Www.chapter3.tv is leading the charge to confirm to our competition that WE are a viable market for ANY brand.” She goes on to say, “Chapter 3 TV is just in its infancy. We plan to secure 24/7 mobile programming. Some of the shows, we'll create from acquired footage while others will be conceptualized with our client brands in mind.”
The Branded Entertainment concept sprung out of an immediate need to engage their corporate relationships with their wealth of experiences developing audiences for film, TV, events and publishing. The first set of brand partners to be integrated in the first 3 programs include Bronner Brothers, Upscale Magazine, Heys Luggage, Radio One, 102.7 FM and Faygo soda.
The first season of slated shows include:
• WTF? : A daily short and sweet look at some of the most ridiculous videos, news & sightings on the web; presented in a scripted satirical and relevant way.
• The Girl’s Bathroom: A weekly bird’s eye view of four black teenagers entering their first semester of Senior year.
• TAWTK-The Audience Wants to Know: A live stream series with exclusive never before seen footage from a soon to be released movie or TV Show. A sexy yet simple Q&A session that give fans the chance to engage live with Cast and Crew.
About The Partners
Darralynn has written on the African American experience for more than 20 years for publications that include but are not limited to The Source, Upscale, Vibe, Hip Hop Weekly, Black Enterprise, Rolling Out, People Magazine, The New York Times, The Detroit News and Free Press.
She worked as a production coordinator, manager and writer for networks in the Viacom family that include MTV, VH1 and BET. She also held the title of Production Manager and Producer on three TV One shows including “25 years: The Color of Success on the Color Purple’s 25th Anniversary”, and “Get the Hook Up” and “Renovate My Home”. Last month, Darralynn was asked to head a Film Advisory Board at the Charles H. Wright Museum of African American history for the purpose of creating a film evolution exhibit.
Michael G. Negri
Michael has been working in the television and music business since 1987. During a 13 year run with Sony/BMG Music, he has had the opportunity to work with a diverse array of programming including music video, long form concerts, live 2 way broadcast television, game shows and documentary. Amongst the many shows he had a hand in at Sony/BMG are the very first season of “Who Wants To Be A Millionaire” for ABC, and several unplugged performances for MTV including the legendary Nirvana show. After leaving Sony/BMG, Michael has continued his career at AMV, where he has had the opportunity to line produce, tech manage several large budget high end broadcast projects for major networks and cable outlets. Among the many credits at AMV to be counted include Stereography on the 2010 Victoria’s Secret Fashion Show and Billy Joel’s epic 2009 “Last Play at Shea”. Michael is looking at Chapter 3 as the natural progression to utilize his experience and talent on the front end of new original production assets. Additional info: www.chapter3.tv